MAP 097: Why You Should Never Use the Boost Post Button on Facebook

This week you'll learn why it's never a good idea to use the Boost Post button on Facebook. I'll walk you through the importance of choosing the correct Objective right from the start of a campaign, and the best way to accomplish your goals via Facebook ads.

Think of Boost Post more like a Donate button, where you're basically just donating your money to Facebook. If you want to advertise on Facebook, and actually get results, then you need to do it a different way. But it starts with understanding how the Boost Post button works.

Not sure about you, but I'm guilty of using the little blue Boost Post button. We all are at some point. We heard that Facebook ads are great for real estate agents, and that all it took was running one Facebook Ad and you'll get 27 real estate leads by tonight, and close half of them by next week. Yes? LOL

Facebook Ads work great... IF you do them right. That means using the Ads manager and intentionally creating ads that do exactly what you want them to do, while reaching the audience you want them to reach. "Boosting" a post won't do any of that.

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