Branded: KID from Heiwa Shuzo
Episode 65. This week's episode involves absolutely no kidding around. For our first brand deep dive, we look at the interesting and innovative Heiwa Shuzo in Wakayama Prefecture. Heiwa means "peace" and this brewery name was adopted in 1952 as a nod to the hopes of peace and prosperity in the post war period. In 2008, the "Kid" brand was released and as a brand, it speaks to the movement of young and up-and-coming brewers making a new style of sake in a new way. The president of Heiwa Shuzo, Mr. Norimasa Yamamoto has even written a book on his new and collaborative ideas on brewing and producing sake as a team. The Kid sakes project a super easy-drinking and fruity flavor profile. Imagine the sake you'd want to sip from a wine glass on the couch after a long day at work. Join us as we explore and taste the delicious innovation of the Kid brand from Heiwa Shuzo.
