Episode 085 - Programmatic 101 w/ Adam Malone of Screenverse (Part 2!)
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On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge of programmatic digital out-of-home.
Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels.
Takeaways
- Media owners should utilize direct sales through the existing channels and programmatic tools to sell their inventory.
- Make your inventory available during the open exchange and then read the data to see who is putting a bid. Use programmatic tactics to communicate and strategize with companies while they are still at the top of the funnel.
- OOH impressions can be difficult to calculate because there is no set way to measure them. The industry needs to work on pinpointing data for targeting, addressability, and contextual relevancy.
- In order to grow as an industry, we need to be more honest and establish goodwill with advertisers, especially during the current buying climate.
Links
- LinkedIn: https://www.linkedin.com/in/adammalone/
- Company: https://www.screenversemedia.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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