Episode 069 - Brian Fitzgibbons on Reaching the Active Affluent
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In this episode of OOH Insider, Brian Fitzgibbons, CEO & Co-Founder of VenueX, discusses venue screen locations and how to influence the most people.
VenueX provides OOH youth sports venue promotion and advertising solutions to active, affluent families.
Takeaways
- Find the best and worst locations to put screens in a venue by utilizing AI analytics and other computer technology. This discovers where the most foot traffic is and the number of impressions.
- VenueX’s screens allow for a hyper-targeted, community-based brand impact. It aggregates a fragmented audience for advertisers.
- Through limitation, sparks creativity. The pandemic required many people to rethink how they operate. This allowed for VenueX to get creative and really understand the needs, wants and demands of an advertiser.
Links
- LinkedIn: https://www.linkedin.com/in/brianfitz31
- Company: http://www.venuexmedia.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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