Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?
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Ian Dallimore is back!
With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted?
Will Outdoor advertising and billboards thrive or dive?
Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and myself as we break down:
✅ How to position OOH amidst the changing climate
✅ The importance of static #billboards in the overall mix
✅ What conversations are being had at the national and local levels
Connect with Ian on LinkedIn at...
https://www.linkedin.com/in/ian-dallimore-a9910122/
Learn more about Lamar Advertising Company at...
www.lamar.com
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