#27: Urgent is Rarely Urgent

Calling something an “emergency” doesn’t make it a true emergency. Most things can wait.

Urgent is rarely urgent.

Think about the last time you received a text or phone call from your executive during your off hours. Could it have waited until you were back online to address?

Most likely, the answer is yes. This episode is a reminder that urgent is rarely urgent.

I talk about setting expectations with your executive, as well as the different modes of communication and how my executive and I rank them in terms of urgency.

Show notes at leaderassistant.com/27
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