23: Navigating Into the Cause Marketing Triangle with Incite
Today, Megan and Joe chat with Sarah Harris, Vice President & Founder of Incite, about her firm's work with nonprofits and companies on cause marketing partnerships. We also discuss Incite's new white paper: The Cause Marketing Triangle: A New Approach to Cause Marketing. Finally, Sarah talks about her recent trip to Africa and how it reinforced that cause always comes before the marketing.
