How a Creative Collaboration Works

Travel can be inspiring in ways that go way beyond the expected. Product designer,

entrepreneur, and frequent traveler Annie Selke loved her stays at Firmdale Hotels in New

York and London so much she became a huge fan of their co-founder and designer, Kit

Kemp. When the duo finally had the opportunity to work together—with Annie in

Massachusetts and Kit in London—on a line of rugs, bedding, and accessories, creative

sparks flew, and a lasting bond was formed. The collaborators reveal what brought them

together, how Kit’s experience in hospitality brought a fresh vision to designs for the home,

why working long distance was not a problem, and what’s next on their agenda.



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