#36: Genevieve Richardson | Sleek Machine Distro

It's finally time to share our conversation with Genevieve Richardson, which was recorded over a month ago on a day marked by broken pipes and an extremely smoky wood stove. In addition to being extremely funny, Gen is the sales manager of Sleek Machine, and our conversation touches on how she manages over 300 accounts, the evolution of what defines "representation" in beer, how Matty would fare in sales, and how seemingly everything in life comes back to the possibilities created from the good ol' genuine human connection. Genevieve's husband (Evan Richardson, #08) and boss (Josh Schlesinger, #02) have both been on the podcast as well, and there's a lot of implications behind what the blatantly superior audio quality of her episode means on a broader scale. Beyond that, there's a lot to be learned from the meticulous concern she applies to her job without ever taking things too seriously. Also: cans, kegs, bottles, and TEMPTATION ISLAND.

Music: “Mountain Climb” by Jake Hill

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