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This episode is the second part of my conversation with digital marketing expert Jag Sharma, where we sit down and talk about all things social media. If you have come here directly, I'd suggest that you check out the first part as this episode is a continuation of the earlier one. To recount from the first part, some of the topics we talk about are measuring social media success, rise of bot accounts, the role of social media in the US Presidential election this year and Facebook's Oversight Board. So let's continue where we left off. Highlights: • From sparking political tensions in Myanmar to Ethiopia, why is Facebook failing to curb false information? [1:17] • The movie 'The Social Dilemma' doesn't discuss the needs of small creators and businesses [29:43] • The rise of influencer marketing [38:09] • Predictions for social media for the next decade [45:43] You can reach Jag Sharma at www.instagram.com/jagsharma and check out his podcast Society 4.0 on Spotify and Apple Podcasts. You can check out the Maharani Talks on Instagram at www.instagram.com/maharanitalks MUSIC: Lights by Sappheiros https://soundcloud.com/sappheirosmusic