E4: Nikita Deshpande - The importance of sharing your knowledge as you grow
While Ilana Organics has made a name in a span of two years in the organic skincare market, what piqued my interest the most was its co-founder, Nikita Deshpande documenting her process as an entrepreneur and offering guidance on what it takes to build a skincare brand through her channel Nika Inc (@_nikainc) on social media. For budding entrepreneurs, clarity and knowledge during those early days are not easily found. Nikita hopes to connect with other entrepreneurs through what she has learnt and support them in the process. Tune in to the podcast as she drops interesting information about having the right mindset for dealing with founder's syndrome and the importance of delegation. You can check out the podcast on Instagram at www.instagram.com/maharanitalks MUSIC: Lights by Sappheiros https://soundcloud.com/sappheirosmusic Highlights: • Why did you feel the need to create a new skincare brand? [01:30] • Did you feel daunted by the competitive beauty market? [04:07] • How much research went into it? [06:44] . Importance of design [10:56] . Dealing with lonely days as an entrepreneur [14:36] . Documenting her process [16:56] . Initial marketing of the product [20:51] . Dealing with rejection [23:23] . Founder-centric vs. Influencer strategy route [26:07] . Inspiration in entrepreneurship [29:26]
