lystn

Minisode Two of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing the Creative Brief—the twin sister of deliverables (covered in the last minisode).

A creative brief is essentially a blueprint written by the brand, laying out all the key elements of how they want their product or message represented. It’s like a roadmap for your content creation, making sure the brand’s voice, message, and visual identity remain consistent across all their marketing efforts—including your work as an influencer.

We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/