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This week we talk with Joanna Bichsel, the CEO and co-founder of Kasha, an e-commerce platform based in Rwanda that delivers reproductive health and personal care products to largely rural, low-income women. The company is committed to helping women in the emerging world access products that are often stigmatized, like birth control and pregnancy tests, through mobile ordering and discreet delivery systems. Kasha started in Rwanda in 2016 and has recently expanded into Kenya. Producer Meara Sharma talks with Joanna about her journey to working in tech and health in emerging countries, the importance of women-centric business models, and East Africa's exciting startup culture.