Hashem Montasser and Hany Bassiouny on adapting The Lighthouse’s strategy for the post-Covid-19 era and why thought-leadership in FaB is more pressing than ever
We’re going behind the scenes this week with the Lighthouse’s Hashem Montasser a Hany Bassiouny who speak with producer Chirag Desai about how they’re dealing with the consequences of Covid-19 and its current impact on their business. They also share their insights on how the FaB industry might change as we start to emerge from the crisis and their advice for founders on how to protect their brand equity over the long term.
