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What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Ajala Digital — Pamela's ad agency Google PageSpeed Insights — used to evaluate webpage performance Kartra — a marketing automation tool SegMetrics — tool for tracking marketing funnel data Google Skillshop — free training for Google tools Google Ads Help — Google Ads support resources Grow with Google — free certificate courses and resources Google Alerts — service that deliveries email summaries for certain topics Think with Google — marketing insights from Google Follow Ajala Digital on Facebook and LinkedIn Today’s Sponsor This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast. Interested in sponsoring an episode?  Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.