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What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 20: Mastering Creative Direction with Liam Sarsfield — our previous episode with Liam Extra — social media automation tool (co-founded by Liam and Matthew Lehner) Literistic — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships) MetaLab, Pixel Union (their ecommerce division) — Liam's previous place of work MeetEdgar, Buffer — popular social media scheduling tools The Very Best Branded Twitter Accounts. Part I: Tactics — Liam's article about 7 best tactics for brand accounts @SlackHQ, @cushionapp, @Wendys — great examples of brand accounts on Twitter No Real Experiences: Authenticity for Social Marketers — Liam's article on authenticity Follow Extra on Twitter: @ExtraAI Follow Liam and Matthew on Twitter: @liamsarsfield, @matthewpearse Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features: Create and send professional looking invoices in less than 30 seconds. Set up online payments with just a couple of clicks and get paid up to 4 days faster. See when your client has seen your invoice, and put an end to the guessing games. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.