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What does it take to build a great community? Let's learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You'll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don't matter. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Death to the Stock Photo — David's project we're talking about MailChimp, Slack — tools you can use to run a community Nomad List — a famous community of digital nomads Intercom — a communication tool that allows segmentation RightMessage — website personalization software by Brennan Dunn and Shai Schechter The First 10 — an audiobook by Alex Hillman for coworking community builders SightShift — a coaching and leadership project by Chris McAlister David's website Follow David on Twitter: @_brandswell Follow David on Instagram: @brandswell Drop David a line at david@deathtothestockphoto.com Today's Sponsor This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.