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How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Zendesk — the company where Brent works Heap, Google Analytics, Mixpanel — common analytics tools Usability Hub — remote user testing for quick design validation InVision — a prototyping tool Zoom — a video conferencing tool for conducting 1-on-1 sessions Confluence — a documentation tool for storing results of UX research (also Google Drive, Slack) Inspectlet — a tool for heatmaps Pendo, Intercom — tools for customer research Zendesk Garden — a public library of user interface components for Zendesk products Follow Brent on Medium Brent's website Conferences where Brent is speaking this year: DIBI 2017, Design Matters 2017 Follow Brent on Twitter: @brentpalmer Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.