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If you think bookkeeping is just recordkeeping to file your taxes, think again! Your financial numbers should be driving your decisions, but you can’t make forecasts, hires, or investments if you don’t understand your revenue, profitability, and cash flow. Today, Parker Stevenson joins me to discuss lessons he’s learned in growing Evolved Finance over the last 10 years, as well as tips and advice for other businesses who are trying to navigate the current economic climate.  

The Get It Done Challenge is back November 11-15. Register now and start earning entries towards prizes at https://www.GetItDoneChallenge.com

Chapters

00:29 - Get It Done Challenge!

01:43 - Meet Parker Stevenson 

02:50 - How Evolved Finance has grown their business

06:02 - Scaling a service that’s often commoditized

11:00 - When to hire a bookkeeper and how to understand your numbers

16:25 - The emotional side of business finances 

20:39 - Profitability and paying yourself

26:11 - Adapting to the current market 

32:24 - Pre-order Profit Pillars 

Pre-order Profit Pillars and snag some awesome bonuses at https://evolvedfinance.com/book/

Download the free Financially Fluent Audio Course at https://evolvedfinance.com/audio-course/

Connect with Parker and Evolved Finance on the following social media platforms: 

https://www.linkedin.com/in/parkerstevenson/

https://www.instagram.com/evolvedfinance/

https://www.tiktok.com/@parkerevolvedfinance

https://www.youtube.com/@EvolvedFinance