S01.EP19 - How to Grow Real Brands with Dava Guthmiller
Dava Guthmiller, who spearheaded Uber’s branding, is founder and CCO at Noise 13, a branding a design agency in San Francisco. In this episode, you will discover what it takes to be a “real brand” - one that is bold, honest and centred around emotional connections. You will learn how Dava used this philosophy to rapidly scale her agency, including a deep dive into her process of working with Uber and various other lifestyle brands. Dava shares her past failures, with key insights on why execution is just as important as strategy, plus strategies on how to measure branding. Tune in with Dava Guthmiller, Jacob Cass a Matt Davies and discover how to grow real brands with strategy a design.
