S02 Episode 71 | TOADaCO + KEEPING PEOPLE IN THE TRIPLE BOTTOM LINE
In episode 71, Kestrel welcomes Gordon Seabury, the CEO of ToadaCo to the show. An outdoor industry lifestyle brand, ToadaCo has a bold mission: “To lead with integrity and weave optimism into everything they do; To create meaningful change through socially and environmentally smart business; and To inspire people to live their fullest lives”. ToadaCo has a motto: “Dirty is the new clean. Wear more. Wash less.” Studies suggest that 58% of the energy and 45% of the water that goes into a garment happens post-purchase, so we recommend that you wear your clothing multiple times before washing to save on both natural resources and prolong its life. -ToadaCo Throughout this chat, Gordon shares insight on how ToadaCo approaches the triple bottom line, when it comes to their materials and the manufacturing throughout their supply chain. In 1997, ToadaCo cofounded Planet Access Company (PAC) to positively change the lives of adults with developmental disabilities by providing them with job training and work opportunities. Gordon explains how this project has evolved over the years, and led to the creation of the Outdoor Access for All Tour in 2016. In collaboration with the National Park Foundation and Wilderness Inquiry, ToadaCo helped get 1,000 adults with disabilities into national parks in 2016. For Gordon and ToadaCo, people are simply integral to building a business not only their customers, but their employees as well can feel proud to be part of. Fabrics Gordon + ToadaCo have said NO to: Rayon Acrylic Bamboo Resources / Companies Gordon mentioned: Renewal Workshop: Listen to our episode with their cofounder Nicole Bassett. Planet Access Company: a social enterprise that ships hundreds of thousands of products each year, including those of ToadaCo. Along the way, adults with disabilities ensure items are stored, packaged and shipped properly.
