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The travelling professor's take on what a company's moment of truth should be like when an unsavoury incident happens, like the recent one between the social media influencer and the Zomato delivery person.

You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh

Instagram: @thetravellingprofessor
Twitter: @edgysid

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