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On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge on industry disruption and building a startup.

Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels.

Takeaways 

• Talk to the industry and ask questions before putting the time and money into developing a tool or system. Is the vision for the tool or system meeting the end-user need?
• The industry cannot be defined as one thing; it is comprised of many different personalities and stories. Try testing out a few tools, based on market feedback, with the community and build from there.
• Respect the industry. If there is an opportunity to disrupt within any industry, come in with the mindset of growth on top of the existing groundwork rather than a bug in the foundation.
• Timing can be the make or break for startups.
• “Everybody needs to understand what their north star is in their career and in their life.”~Adam Malone

Links

• LinkedIn: https://www.linkedin.com/in/adammalone/
• Company: https://www.screenversemedia.com

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.