The Trojan Billboard w/ Garrett Crenshaw & David Oakley
Out of Home at its finest in this episode! Insider, Garrett Crenshaw, President at Crenshaw Visions, and David Oakley, Chief Creative Officer at BooneOakley, chat about their provoking pro-vaccine digital billboard that has gone viral and taken the internet by storm.
In collaboration with StarMed Healthcare, BooneOakley and Crenshaw Visions created a mobile digital billboard aiming to make vaccine information more readily available. The advertisement, disguised as an anti-vax message from a faux funeral home, leads to a website promoting vaccination and providing further information through a link to the StarMed Healthcare site.
Takeaways
- Boone & Oakley utilized an unconventional approach when developing the “Don’t Get Vaccinated” mobile LED truck. Their goal was to stun viewers and encourage vaccination.
- Location is essential to a successful out-of-home campaign. Pinpoint the best location by finding the most saturated area of your target audience.
- “If we got one person vaccinated it was worth my time.” ~David Oakley
- In the first week the campaign launched, StarMed Healthcare received a 28% increase in vaccinations.
- The market for mobile out-of-home is quickly increasing. Mobile billboards present your brand and physically get in front of your target audience.
Links
- LinkedIn:
- Wilmore Funeral Home
- Company:
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
