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We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign.

The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility through Modern Art Installations with a Human, Objective Eye.

Takeaways 

• Infusing art and advertisement into a billboard creates a canvas for online expression.
• Purchasing a singular billboard is not going to make a large impact on your target audience. The more exposure, the more the impressions.
• Out-of-home has the power to tell an immersive story where you, the consumer, are the main character.
• When creating a billboard campaign, it is important to take in consideration the aesthetic just as much as selling the brand.

Links

• Personal website: https://www.yanickdery.com/about
• Twitter: https://twitter.com/yanickdery?lang=en
• Instagram: https://www.instagram.com/yanick_dery/?hl=en
• #IAMOOH: https://www.iamooh.com

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.