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Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in the door now.

We’ll see you in The PPC Den!

Highlights

• 0:00 Intro– Rural Massachusetts
• 3:34 Why to transition to video ads
• 4:45 Sponsored Display Video
• 6:28 How to request beta of SDV
• 7:45 What is OTT?
• 11:15 Video best practices
• 19:00 How to organize a/b testing for video
• 20:51 Best way to get videos created
• 26:07 Video difference between SBV and product page
• 27:30 Stock image with music videos?
• 29:38 Negotiate rights with influencers to use video
• 30:23 Outro

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

• Where to find Laura Meyer, Envision Horizons
• Why No One Watches Your Sponsored Brand Video & How to Fix It 
• Upwork
• Fiverr
• Billo App
• Handshake: Students
• Promo (Video Maker)
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Laura Meyer

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno