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Jay Baer is a hype-free, social media and content strategist, speaker, and author. He founded Convince a Convert in 2008. This is the fifth marketing services firm he’s started or managed. He’s co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social, a leading book on social business. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. Covered in this episode: Writing with perspiration, instead of inspiration The NOW Revolution Social Pros Podcast The atomic half life of content is longer than any other form of marketing. - @JayBaerClick To Tweet You can't micromanage everything. It sucks your attention away from the big picture. - @JayBaerClick To Tweet You need to do only the things that you are uniquely qualified to do. - @JayBaerClick To Tweet If you’re doing things other people on your team can do, you’re robbing them of opportunity. - @JayBaerClick To Tweet