How a Christmas gift turned into a six-figure business

Dawn Kennedy is an attorney, author, and podcaster. In 2020, her husband Mike received a roaster and some coffee beans for Christmas. After tasting his coffee, Dawn bet him he could sell it online. Not expecting much, they made a Facebook post and ended up selling eleven bags. From there, Convoy Road Coffee Roasters was born. Fast-forward to this year, Dawn and Mike have five employees and bring in six-figures of revenues annually. - Chapters -

00:00:00 Introduction and Background

00:02:23 Coffee: The Cottage Food

00:04:40 Bottlenecks of Business

00:08:18 Transitioning from Side Hustle

00:10:10 Illicit Deals

00:12:27 Growing Organically

00:15:33 Certified Coffee Cuppers

00:19:29 Working hard or hardly working?

00:21:10 Origin of the Month

00:23:10 Overcoming Fear, Moving Forward

00:25:10 “Well, that’s cute.”

00:26:58 The ROASTMASTER