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In my 15 years of doing business, I've never heard this critical business concept explained so perfectly.

On this episode of Marketing Secrets Russell lets you listen to how John Lee Dumas describes his ideal and perfect customer. Here are some cool things you will hear:

• Why you need to be able to describe your ideal customer in detail in order to appeal to them.
• Why it's a good idea to make decisions based on what your ideal customer would like.
• And why creating a few calls to action based on your customers needs will be beneficial.

So listen here to find out what John Lee Dumas' perfect customer is like, and how you can nail yours down as well.

Transcript - https://marketingsecrets.com/blog/creating-your-perfect-listener-or-customer-avatar