Diana Pearl: How to build a lasting brand, even as a small startup
On this week’s episode, Benton Crane sits down with the Deputy Brands Editor at Adweek, Diana Pearl. Diana and Benton talk about their favorite Superbowl ads, how direct-to-consumer companies are challenging the bigger brands, and how to build a brand people can get behind.
00:58 Favorite Superbowl ads
01:57 How Diana got into business journalism
07:25 How influencers and direct-to-consumer brands are making it big
10:44 Advice on building a lasting brand
13:50 Poop to Gold: trying to land a steady job
16:16 Brand-building for smaller start-ups
22:28 Telling brand stories
You can find links for all the places to get in touch with Diana below.
If you’re interested in learning more about Harmon Brothers, visit harmonbrothers.com
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Find Diana Pearl here:
https://www.adweek.com/contributor/diana-pearl/
https://twitter.com/dianapearl_
https://www.linkedin.com/in/dianapearl/