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On this week’s episode, Benton Crane talks with Michael Stelzner, CEO of Social Media Examiner and Social Media Marketing World. Michael shares how his company became popular and relevant without marketing messages, what he learned from his $300,000 mistake, and how Social Media Examiner stays nimble and on top of the game.


00:49 Michael’s backstory and how Social Media Examiner started
02:40 From online “events” to in-person events
04:34 The poop: Michael’s $300,000 mistake
11:38 Creating a “stopping list”
14:16 Huge growth, without marketing
16:31 Networking and bringing in experts



You can find links for Social Media Examiner and all the other places to get in touch with Michael below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Michael Stelzner and Social Media Examiner here:

https://youtube.com/socialmediaexaminer
https://socialmediaexaminer.com
https://www.socialmediaexaminer.com/smmworld/ (Social Media Marketing World)
https://www.socialmediaexaminer.com/shows/ (Social Media Marketing Podcast)