Making a Business Out of Ice Cream Sandwiches w/ Dereck Lewis From Thelma's
On this episode my guest is the founder of an iconic Des Moines food business, Dereck Lewis. He shares his story of making cookies from his grandma's recipe and starting from scratch at farmers markets to now distributing ice cream sandwiches in the biggest grocery stores throughout the midwest and growing. Interestingly, part of Thelma's success is the packaging their cookies come in which resembles an old-time-y oven. Which goes to show how powerful good branding and design can be. If you're needing help with your own packaging then reach out to adam@aviditycreative.com to discuss details. http://www.aviditycreative.com --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message
