Managing a Change in Your Restaurant or Brewery Brand
It's not uncommon to see breweries add food to their taproom or for restaurants to start brewing their own beer. What does this mean for your brand? Is it a good idea? How do you manage perceptions? Ryan Wheaton from the Branding Brews podcast joins the show to discuss how to handle new offerings. Get started with BluJaket here: http://www.blujaket.com/foodbiz Check out Avidity Creative here: http://www.aviditycreative.com --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message
