#138: Mastering Referral Sales with Bill Cates
Bill Cates and Jeff explore the power of the referral in sales. The reason most people don’t ask for referrals is a fear, which comes from a lack of confidence. But referrals are the easiest way to make your next sale, which leads to your next referral, which leads to your next sale. How you serve your customer will determine your confidence to ask for a referral.
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