Copywriting swipe files (Technique)
In the episode of the Hot Copy podcast, Belinda and Kate discuss copywriting swipe files. Belinda uses them quite a lot but Kate doesn’t use them at all. Dun dun duuuuuuun. Will drama ensue?!
Tune in to learn:
- What a copywriting swipe file actually is
- How to use a swipe files
- How agency copywriters get inspired
