105: Does Your Day-to-Day Work Align with Your Spirit? Nutrition Stripped Founder MCKEL KOOIENGA

McKel Kooienga (@nutritionstripped) is a leading voice in nutrition and mindful health, awarded "Top 20 Role Models" named by Arianna Huffington. As a Dietitian and author of the Nutrition Stripped Cookbook, her mission is to guide others on how to create habits with ease. Her 5x5 Framework has helped thousands design a mindful way of eating and living unique to their body and lifestyle — by teaching how to apply the science of nutrition and practice the art of healthy living.

McKel is one of the very first people I followed on Instagram in 2012, and I’ve loved getting to know the kind, thoughtful human behind the powerful brand that she’s created! 

Key takeaway: trust what feels right uniquely for you.

We discuss: 

  • Top lessons McKel has learned from scaling one-on-one nutrition coaching practice to a digital business
  • Nutrition as a catalyst to wellbeing
  • How Nutrition Stripped went from being a creative outlet to business
  • Free content vs paid offerings
  • What is the Nutrition Stripped meal planning program? 
  • How to connect to your intuition and use it in business 
  • Nature healing
  • How to separate work from home life when you run a business with your partner 
  • How to live in your zone of genius and delegate the rest 
  • How to batch tasks for productivity 
  • Where McKel goes for business advice 
  • How to make content with ease 
  • How to choose an aligned offering for your business 
  • How saying “no” more often helped McKel grow her business 
  • Who is the Nutrition Stripped mentorship for?

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