86: ERIN BAILEY – Going Viral, Saying Hi To Strangers & Pioneering Conscious Influencer Marketing
Erin Bailey (@erin.k.bailey) is a writer, fitness professional, and community architect on a mission to deepen our basic human connections by challenging the way we view each other.
I met Erin at Amy Jo Martin’s mastermind, #RenegadeBrandBootcamp, and was immediately moved by her presence and take on digital marketing – filled with curiosity and deep desire to truly connect.
In this episode, Erin shares what happens when your work goes viral, why she chose to work for a brand over being an influencer, and how we can use movement to create a sense of meaning and connection.
Products mentioned:
- beam CBD (use discount code BREAKFASTCRIMINALS for 15% off)
- beam CBD Clarity and Dream blends
- How to find the right CBD product
- Cacao Lab ceremonial cacao
We discuss:
- The importance of investing in yourself and having a mentor
- How going viral helped her find a mentor and kicked off her fitness modeling career
- A momentum shift that’s happening on social media
- How to use our social media platforms more consciously
- Pioneering conscious influencer marketing (from a brand perspective)
- How brands choose what influencers and thought leaders to work with (using beam’s example)
- Why brands are working with micro influencers (a super empowering bit for those who with smaller social media accounts!)
- What happens when you go viral overnight
- How we can practice simple acts of human connection outside of social media
- Running as a way of connecting to trust and intuition
- Demystifying CBD products
See all show notes and more episodes on wokeandwired.com.
Connect with Woke & Wired:
- If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it).
- Subscribe, rate and review the show on iTunes. Your rating and review help more people discover it.
- Join the private Woke & Wired Facebook group.
