Ep #9: Robbie Kellman Baxter - What Can Your Association Learn from Online Membership Sites?
What does Silicon Valley know about membership? Plenty, according to Robbie Kellman Baxter, author of The Membership Economy. Corporate America has realized the value of selling “membership” and in many cases, is doing it better than associations.
I talked to Robbie about what associations can learn from online membership sites. It starts with leading from your mission (easy, right?) and requires understanding how disruptive technology is changing the game (not so easy).
© 2019 Mary Byers
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