Ep #3: Ralph Johnson - Tiered Pricing Coming to an Association Near You
Tiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now.
The Colorado Veterinary Medical Association launched tiered pricing in 2016. The result? A membership increase of 11.5%! (Yes, you read that right.) CVMA lets members “choose their adventure” via three membership tiers. In this episode I interviewed Ralph Johnson, former CEO of CVMA so that you can learn about their journey — and why you might want to follow their lead.
© 2019 Mary Byers
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