136 - Build a Polarizing Company

You don't want to build the company where everyone belongs. In fact, that would be a disaster. You want to build a polarizing company with a clear culture that either drives people towards you or drives them away.

The reason why so many entrepreneurs have trouble building teams is that they hire first for skill and then for cultural fit - if they consider a cultural fit at all.

If someone doesn't fit your culture, it doesn't matter what skill level they have, it isn't going to work.

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