Invisible Influence: The Hidden Forces that Shape Behavior - Book Discussion & Review
How much of our decision making is truly born out of our own deeply held beliefs and values rather than a product of messaging from brands and media or the social influence of our family, friends, and peers? Tyler Meuwissen, Xenium's Compensation & HR Analyst, joins Brandon Laws in a discussion of Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger, in which they delve into several subjects including how we buy products to how we participate in meetings at work.
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