How should we price our SaaS?
We're hoping to launch Transistor officially in July 2018.
And that means we need to figure out a pricing strategy. What types of tiers and plans should we offer?
SaaS pricing examples:
Patrick Campbell, from Price Intelligently, says there are three aspects of a pricing strategy:
- Positioning: who are the right customers for your product? How will you target and attract them?
- Packaging: what features are included in each tier? What value does each type of customer want from your product?
- Pricing: putting a price on your tiers that reflects the value your customer receives.
Where did we get stuck? Jon and I started by looking at who had signed up for early access to Transistor:
- Hobbyists – podcasting for fun, two people talking, no advertising.
- Prosumers – side-project podcasting, may have a bit of income, want to go pro.
- Solopreneurs – solo founders building smaller tech products.
- Small tech teams – teams of 3-10 people building larger software products.
- Bigger brands / enterprise companies.
This list brought up a question: how do we define our target customer? Is "podcast hosting and analytics for professionals" too broad?
Here's our homework for this week: we're going to let this simmer, we're going to talk to smart people about pricing, and we're going to come back to this next week.
Question of the week:
Tweet to @jon and @mijustin and let us know: how should we price our SaaS?
Show notes
- Jason Fried - Ass pricing
- Patrick Campbell - Price Intelligently
- Jason Cohen - WPengine tiered pricing
- Transistor.fm
- Transistor.fm on Instagram
- Transistor.fm on Twitter
- Jon Buda is back on Twitter: @jonbuda
- Justin Jackson on Twitter here: @mijustin
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