What Agents Need to Know About Zillow Becoming a Brokerage

Zillow finally did it. They did what they said they wouldn't do. Zillow is becoming a real estate brokerage in January 2021. On this episode, I go over the details of what Zillow announced, and what real estate agents need to know about it.

This announcement is should have surprised absolutely no one. Zillow is a business and are doing what they do best... grow and dominate. But so what?

Realtors should have one major takeaway from this Zillow Homes announcement... YOU need to control where your business comes from.

READ THE ARTICLE

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Dustin Brohm, the host of this Massive Agent Podcast, was a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the Industry Syndicate real estate podcast network, and a keynote speaker on all things real estate marketing, social media, podcasting, and real estate lead generation. Dustin Brohm has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire's engage.marketing events, numerous State Realtor Association events & annual conventions, and more. Dustin is a Realtor w/ eXp Realty in Salt Lake City, Utah.

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