MAP 013: Facebook Pixels in Real Estate w/ guest Jason Frazier, the Real Estate CIO

You've probably heard about Facebook Pixels, but may or may not know how they work. Jason Frazier is here today to talk about how, and why, Realtors and Loan Officers should be using the Facebook Pixel in their real estate marketing plan. We talk about what the Facebook Pixel is, what it's used for, and how you can use it to run more successful Facebook Ads, and have better data on your potential clients. Jason will walk you through how to create your first Custom Audience with the Pixel, once you get it setup. On this week's Massive Q & A, I answer Giuseppe Battista's question, "How often have you reduced your commission to get the deal done? And what other options do you look at before having to reduce...If you reduce?"

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