How Rhone Wins With Content And Community (with Adam Bridegan)
By the time he started at Rhone, Adam already had some serious marketing experience (he was at Priceline before, where he was spending millions of dollars a month on their digital marketing). But when he started at Rhone, it was a totally different ballgame. On this episodes, he shares:
- Why they’ve prioritized content since day 1.
- How to use content to learn about your customers.
- Why you should focus on building a brand first.
Show Notes & Links:
- [2:33] What their marketing team looks like.
- [8:06] The books that changed his outlook.
- [10:01] Why he still reads every single review that comes through.
- [14:01] How to think about content from the very beginning.
- [27:42] BFCM advice.
