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Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares:

• The impact influencers have had on their growth.
• Why you need to nail your reasons to believe.
• Why your emails should be trending, relevant, or convenient.
• How to think about rewarding loyal customers vs. brand new ones.

Show Notes & Links:

• [5:23] What’s the playbook at Outer Aisle?
• [8:41] The most important place for new brands to start.
• [10:26] Why Instagram is such a great channel.
• [11:33] Outer Aisle’s reasons to believe.
• [13:03] A framework for creating your brand’s reasons to believe.
• [14:08] How often do you launch campaigns?
• [16:38] Building that creative muscle.
• [20:17] The types of emails every brand should send.
• [23:00] The biggest mistakes brands often make.
• [26:23] Their abandoned cart email flow.
• [28:59] How to use text and email together.
• [30:07] The best campaign he ever ran.
• [32:08] Finding the right influencers.
• Outer Aisle
• Growthbuster
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home