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Starting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares:

• The launch ad they’re still running a year later.
• How to build trust with your audience from the very beginning.
• How to get 20-30 pieces of user-generated content (UGC) every day.
• Why discounts are the right move for their brand.

Show Notes & Links

• [6:25] How did your marketing background help when you were getting started?
• [8:03] What did the launch look like?
• [10:05] How to get social proof without any customers.
• [13:41] Coming up with an initial ad budget.
• [16:32] How they sustain the momentum through marketing.
• [18:30] How to get insane UGC.
• [26:15] The best campaign you’ve ever run.
• [28:16] What’s the case for running discounts?
• West & Willow
• Ben Lebowitz on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home