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Your customers want to know they're buying from a real person. They want to see the face behind the brand. They want to know your why. That's exactly what Lisa has done at Sahajan. On this episode, she shares:

• Why you need to set aside budget for brand building.
• What Lululemon taught her about brand.
• How to think about storytelling and bundling.
• Telling the same story across every channel.

Show Notes & Links

• [1:44] Why you need other entrepreneur friends.
• [3:54] The advice that worked for larger brands that didn’t work at Sahajan.
• [9:46] How to approach marketing as a bootstrapped founder.
• [18:09] Sahajan’s always-on marketing campaigns.
• [22:33] How they roll out a new bundle.
• [23:27] Their ad strategy.
• [24:19] Their email strategy.
• [25:43] What makes their product pages so good.
• [32:59] Their best marketing campaign.
• Sahajan
• Lisa Mattam on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home
• Use code PRIVY15 through 12/31/20 for 15% off your Sahajan purchase.