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Becoming the face and personality behind your brand can have a huge impact on your bottom line. Because at the end of the day, people want to buy from other people. They want to spend their hard-earned dollars with someone they like. That's exactly what Vivian has done with KinkyCurlyYaki. She shares:

• The power of building an audience and building a community.
• How to write a high performing post-purchase email.
• Why you can (and should) do SEO on your own.
• Why you should never hand over the vision for your brand to someone else.

Show Notes & Links

• [10:09] If you don’t use ads to get to $1M in sales, what does that look like?
• [13:23] Where was your audience?
• [15:45] What her most engaging email copy really looks like.
• [20:24] How do you get started with SEO?
• [25:12] How the KinkyCurlyYaki site has changed over time.
• [27:27] Vivian’s $10k photoshoot mistake.
• [34:29] The campaign that brought in $44k in 1 hour.
• KinkyCurlyYaki
• Vivian Kaye on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home