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Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares:

• What helped their YouTube channel take off.
• The difference between discounts and promotions.
• How they solved their attribution problem.
• The #1 metric to track your marketing success.

Shoes Notes & Links

• [6:11] What did the Beardbrand team look like at the beginning?
• [13:04] Knowing when to delegate.
• [15:20] Their process for hiring the right people.
• [19:25] How to hire a copywriter.
• [22:30] Their Twitter presence.
• [30:30] Their YouTube strategy at the beginning.
• [33:53] Their biggest marketing mistakes.
• [37:27] What does the Beardbrand ad strategy look like?
• [40:11] How they think about discounting.
• Beardbrand
• Beardbrand’s YouTube Channel
• Eric Bandholz on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home